We launched Titleist’s latest Facebook app early last month, just in time for the holiday gift-giving season. A link in the sidebar of the Titleist page directed users to the new feature, Holiday Hints, which
includes categories for Golf Balls, Drivers, Fairways and Hybrids, Irons, Vokey Design Wedges, Scotty Cameron Putters, Gloves, Bags, and Headwear. A large Flash banner at the top of the page cycled between three product images.

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Last December, we published “A Tale of Two Video Players” to compare the contributions of incumbent video heavyweight Flash and its more recent challenger, the <video> tag housed within the programming markup language HTML5. One year later, it seems like a good time to revisit the topic and assess how the web has operated until now, what it’s up to today, and where it may go in coming years. Think of it as A Christmas Carol for the digital age.

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We have two major intranet projects underway, both of which are pretty exciting and are natural extensions of work we did on public facing websites for both organizations. I’m struck by a few things with these intranet projects: the emphasis on strong design and strong visuals, the importance of information architecture, the use of the same disciplined process used for external-facing websites, the attention paid to the projects by the organization’s leaders, the importance of analytics and ROI.

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That’s me, but those are not my Oscars. They belong to Jana Merla, a Hollywood writer and a presenter at the recent Digital Innovation in Pharma Conference in Boston.  She was terrific - did her homework, knew the audience and what they were facing, told wonderful stories, connected with listeners and gave great advice.  First thing: kill your Powerpoint slides. You be the expert, you be the focal point. If you
can’t go that far, cut all the words and use visuals to help people remember what you are saying. Our memories are fragile containers – two hours after a talk people might remember forty percent of what you said, down to twenty percent the day after.  Merla advised connecting with your audience or client by making them see everything you say through the filter of “do I like this person?”   Connection is important.  Those first words are important.

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The brain is a complex organ – a mass of squiggles and grey matter bathed in cerebral fluid and mystery. Amidst the myriad technological advances of the past few decades, scientists have started to plumb some of the murkier depths of brain activity to find out how our lobes are responding to the increasing array of stimuli they encounter every day. One topic within their research is of particular interest to those of us in the interactive design community: what’s your brain’s favorite website?

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Weymouth Design is pleased to announce that work on behalf of NYU Langone Medical Center was awarded multiple GALAXY Awards for excellence in marketing.

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You’ve compiled the guest list. You’ve sent the emails. You’ve ordered hors d’oeuvres, rented furniture, made up some posters, and reserved a venue. Your live event is well on its way to being the social gathering of the season! Or is it? Truth is, if you’re relying on in-person attendees to make your live event a success, you’re only targeting a fraction of your potential audience.

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October 8th marked the launch of a redesigned website for Danaher, the Washington, DC-based Fortune 250 company. We have been thrilled to help Danaher re-imagine, redesign and re-platform its online presence, reflecting the leadership position that the company has earned in the science and technology sector. In the project’s discovery phase, a series of telephone interviews revealed the key drivers for the new site: modern, streamlined design, with an emphasis on simplicity and ease of navigation.

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In the third annual NYU School of Medicine Research Report, we embraced a bright, photo-rich layout to tell the story of i-Cubed, the School’s new initiative for studying the complex relationships between infection, inflammation, and immunity in the human body. The cover of the report shows a Venn diagram of the three biological situations coming together to form i-Cubed, setting the theme of overlap and interaction that the report goes on to explore.

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It may not be typical to hear of a candy company with a conscience, but that’s why we love working with Wrigley. A year ago, we launched the Our Commitment section of wrigley.com, which focused primarily on the confectioner’s concern for environmental and sustainability issues. This year, on October 5, the section was expanded into a more comprehensive microsite of Wrigley’s Principles in Action. Sustainability is still a key focus, but the company’s commitment to volunteerism, charity, and dental health initiatives also share the stage in the new presentation.

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