Future of Marketing Registration Open
At the upcoming “Future of Marketing” event in Boston there are over 35 different presentations, panels, meet-ups and summits at different venues throughout the city. One is at Weymouth Design at 6 p.m. on October 6. It’s a panel discussion on “The Future of the Web User Experience” and we are very pleased that Bill Albert, who heads the Design and Usability Center at Bentley University, and that Moira Dorsey from Forrester Research are speaking. Registration just opened at the Future M website. Space is limited, so check it out, and register early!
A Sweet Launch: Georgetown Cupcake
In the fall of 2007, we received a call from sisters Katherine Kallinis and Sophie LaMontagne, who both left their corporate jobs to open a gourmet cupcake shop in Washington DC: Georgetown Cupcake. The sisters needed a logo that projected an elegant and upscale brand identity for use on the shop awning, menu, merchandise and other materials. Several logo concepts were developed and quickly narrowed to the final design which included three icons – graphic representations of their signature cupcake frosting decoration.
Case Study: NYU Langone Medical Center AR
NYU Langone may oversee births on a daily basis, but the recent delivery of one project marked a particularly special occasion: the Medical Center’s first printed Annual Report.
“Future M” at WD
We’re pretty excited about a first-ever event in Boston called Future M, focused on “what’s new and what’s next in Marketing.” The week-long event is taking place at locations throughout the city – including the newly spiffed up offices at Weymouth Design.
(Face)book tour
Let me be the first to say that I never thought I would be on Facebook. And in a way, I am not - my book is.
Here’s Lookin’ At You, Congress Street
The Knight and Day movie crew took over Congress Street a few months back. Tom Cruise and Cameron Diaz looked up at our fifth and sixth floor offices, taking and retaking a bus stop scene - there was a lot of star gazing, as one might expect.
Vote for Jennifer!
Former Weymouth Designer Jennifer Schelter is looking to go nationwide with her yoga persona.
Can you dig it?
As I was building this fence around a small veggie garden on the Cape to keep the rabbits and deer out, I got to thinking about how similar it was to building a website.
NIRI Boston 40th
NIRI Boston recently celebrated its 40th anniversary with “a walk through the decades” at its celebration at the State Room in Boston. For some reason -the hair? the music? - we helped them celebrate the 80s with a display of IR communications in that pre-Twitter, pre-mobile and, dare we say, pre-Internet age
Case Study: ViroPharma.com Redesign and Repositioning
Mergers and acquisition are certainly nothing new in the world of biotech. As communicators we recognize that clarity and thoughtfulness of communication before, during and after a merger or acquisition are essential to successful integration. For small, publicly traded companies, the corporate website, investor presentation and annual report are key vehicles to “get the story out,” particularly in the wake of M&A or strategic shifts in the business. ViroPharma.com is an example of a recent corporate website redesign, driven in part by the acquisition of Lev Pharmaceuticals, that gets the new ViroPharma story out effectively.
