We have been working with the NYU Langone Medical Center for the last four years on their Annual Reports and Research Reports. For this year’s Annual Report the client wanted to try a few photo and printing techniques that are subtle but engaging. There’s embossing and foil stamping on the cover: simple, clean, elegant — and different. It’s tedious for a printer to produce, but when done properly it is very effective. The photos were taken to show a short depth of field, meaning the focal plane is very shallow. Background or foreground objects appear softer and the effect can look dream-like. To accent the larger hero-sized color and black and white images, we added gloss and dull varnishes.  The inks are matte, creating an interesting tactility and sheen as one flips through the report.

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You finally find what you want, and you want it now.  But where, and where exactly?

Titleist, one of our most digitally-savvy clients, continues to successfully drive their online and mobile marketing efforts and integrate those efforts with their broadcast media, event and marketing campaigns.  We worked with them on their Golf Shop Locator, an application getting high marks from users.

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In Tuesdays With Morrie, a young man learns timeless lessons about life and love from his venerable college professor. In Saturdays With Bob, video crew members Nick and Sara travel to the San Francisco office and learn that when it comes to getting the perfect shot, you can’t always keep your arms and legs inside the vehicle.

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SOPA, PIPA, ACTA – there have been a lot of acronyms buzzing around the internet news sphere recently. The first two have faded from the spotlight, but the latter has taken center stage. ACTA, the Anti-Counterfeiting Trade Agreement, is like that popular, trust-fund boyfriend your parents forced you to date. Sure, all your friends liked him, and he looked good on paper, but a few months into the relationship you found yourself crying backstage on The Maury Show as a live audience threw debris onto the set and jeered at his serious control issues.

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A few weeks ago, Nick, one of our video editors, was waiting for the server to compress and crunch his brilliant work into a viewable, transferable, and integrated file. Time was wasting. I had to remind him of the good old days in the late 70s and early 80s, when I was his age, and the long nights were spent lining up tapes and editing in a painful, laborious, and repetitive all-nighter fashion.

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On February 4^th I had the opportunity to participate in the 9^th Annual Healthcare Conference at Harvard Business School. Topic: The Future of Healthcare: Innovative Business Models.  It was a daylong immersion, with a mix of bright MBA students, healthcare innovators, and medical practitioners.  Six quick takeaways….

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The dean at Harvard Medical School, Jeffry S. Flier, had this to say about their new Center for Primary Care:“This Center will more effectively position HMS to develop programs and train leaders in primary care and health systems research, education and policy. The Center will also contribute to innovation in primary care delivery, which we expect to have transformative, global impact.”

The website had to reflect that vision, engage medical students, and engage the entire primary care community, inside and outside Harvard Medical.  It had to be vibrant and community-oriented. 

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In their 2012 Progress Report, the Institute for Healthcare Improvement (IHI) wanted to portray its collaborative infrastructure through real-life triumphs. Proven to be a multi-faceted, not-for-profit organization, these IHI sectors range from individual patient progress, to global improvement in hand hygiene, to nearly diminishing homelessness in Times Square.

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In their 2011 Annual Report, City of Hope focuses on a vital part of their mission: educating the next generation of scientists and physicians. To show how scientific teaching manifests itself in hospital rooms and laboratories everyday across City of Hope’s campus, the Report highlights a wide spectrum of educational programs.

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We launched Titleist’s latest Facebook app early last month, just in time for the holiday gift-giving season. A link in the sidebar of the Titleist page directed users to the new feature, Holiday Hints, which
includes categories for Golf Balls, Drivers, Fairways and Hybrids, Irons, Vokey Design Wedges, Scotty Cameron Putters, Gloves, Bags, and Headwear. A large Flash banner at the top of the page cycled between three product images.

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