Another Year of Excellence for NYULMC

The NYU Langone Medical Center Annual Report for 2010 centered on a perennial theme: excellence. As a true year-round hospital, it was important to NYULMC to emphasize this idea of continual, quality care. The report presents key stakeholders with a window into the vision and key accomplishments of NYU Langone Medical center.

The report features Patient Care, Research, Education, Philanthropy, and About Us sections, in addition to by-the-numbers shortpage inserts that call attention to key statistics. The color scheme of purple-wash pages interspersed with black and white photography and traditional white backgrounds create distinct moods that help to differentiate between informational sections and the “moment in time” vignettes featured in the report.

Black and white photo spreads.

Traditional color photos on white background.

Vignette sample. Each is numbered with a day and accompanying

description of a typical day at Langone Medical Center.

The aerial map of Manhattan illustrates the location of

NYULMC’s building in relation to its main campus.

Printing features for this book included an embossed cover treatment, coated stock for the shortpage inserts (below), and the use of co-cure UV ink that ensures rich, crisp photo quality.