What were we thinking?
Turn back the clock to 1983, when one of the first AIGA chapters was
established in San Francisco. As the professional organization for
design, AIGA serves as a network for designers, supports design
education, provides programming, and is an advocate for design as a
strategic tool in the business community.
Weymouth Design Exhibits at Introduction to Investor Relations
Every year the National Investor Relations Institute runs biannual events targeted at new IR professionals. Weymouth Design exhibited September 20-23 at the NIRI event in Boston covering the fundamentals of IR, including marketing, communication, and finance. Over 110 delegates, 23 speakers, and 10 exhibitors participated.
How to avoid that “deer-in-the-headlights” look
There are essentially two successful video formats for a CEO to talk to shareholders in an online report: eyes on the camera and an interview format. The eyes-on-the-camera approach can be quite powerful if done properly, primarily because the CEO is talking directly to the viewer just as he or she would in a normal conversation.
NIRI Introduction to Investor Relations — More effective online annual report video
There are several ways to create a more interesting look and feel with an interview video. This is particularly relevant with video used in the AR 2.0 format, which tends to be more effective if it is short and crisp and to the point.
NIRI Introduction to Investor Relations — The decisive moment via motor drive
The so-called talking head shot is yet another way to project a CEO’s personality. Depending on the CEO’s degree of animation, a talking head shot can be very effective. Be mindful that when shooting talking heads, it is better to use a fixed light and a motor drive rather than a strobe.
How to make your CEO look good
Ask any IR specialist what the most important photo in the company’s
annual report is and you’ll get the same answer every time: the CEO
photo. Get it right and it’s smooth sailing. Get it wrong and watch
out. It’s best to hire an experienced photographer, but there are also
a number of steps, tricks, and tips YOU can keep in mind that will help
ensure success.
When it Comes to Executive Photos, We Owe a Lot to the Dismal Dutch Climate
Many of our artistic sensibilities about executive photos come from the paintings of the Old Masters, in particular the paintings of the Dutch Masters who painted the original business merchants of their day. A trip through Amsterdam’s Rijksmuseum is much like a trip through a gallery of American corporate portraits, with the exception of the medium in which the executives are rendered.
Pro bonafide: South Shore Art Center website design-off
Weymouth Design does pro-bono work for the South Shore Arts Center, a non-profit organization that promotes and enriches arts and cultures around the coastal area south of Boston. To help get their new website up and running, and to have some fun, Weymouth Design held an internal design contest for all its designers, print and web, to develop design concepts.
“Photos First” – Better Creative, Better Results
One thing that can set a new website apart — strong, differentiated imagery. We find that getting that imagery early in the process helps accelerate and crystalize the creative effort.
