Weymouth Design Blog
 

Best Practices

Future of Marketing Registration Open

<br />

At the upcoming “Future of Marketing” event in Boston there are over 35 different presentations, panels, meet-ups and summits at different venues throughout the city.  One is at Weymouth Design at 6 p.m. on October 6. It’s a panel discussion on “The Future of the Web User Experience”  and we are very pleased that Bill Albert, who heads the Design and Usability Center at Bentley University, and that Moira Dorsey from Forrester Research are speaking.  Registration just opened at the Future M website.  Space is limited, so check it out, and register early!

[ MORE ]
Thomas Anderson Sep 2, 2010
in Best Practices

When to Haiku Your Site for Smartphones

Yes – we are iPhone-crazed and Apple-philic. Of course we want to make all of the websites we do look great on a 27-inch iMac, an iPad, and on an iPhone – and we want them to look good on Androids and other Smartphones. But a site created for a desktop or laptop is not optimal for a Smartphone sized screen. It takes extra effort to adjust the content and design, and to deploy and measure. At what point does it make sense to go that extra distance?

Here’s five things to consider.

[ MORE ]
Thomas Anderson Apr 16, 2010
in Best Practices, In Our Opinion

How Photography Can Make You a Better Painter

<br />

We’re pretty excited about Mike Weymouth’s new book How Photography Can Make You a Better Painter, just published by Graphis, Inc.   It’s educational and provocative for the painter – as well as a painter-appreciator.  It is a visual delight in the way it is designed and with its photographs and original Mike Weymouth paintings.  It’s also a verbal delight with unexpected turns of phrase and points of view.

[ MORE ]
Thomas Anderson Feb 1, 2010
in Best Practices, Magazine Articles

How Often Should I Redesign My Website?

<br />

We were asked this question by a potential client several weeks ago, who was commissioning a website redesign. Of course we gave the precise answer, 24 months, based on plugging into a redesign algorithm the site traffic, the online sales, the relatively modest size of the site, the brand index, the competitive site metrics, the x-factor of new web technologies and best practices, and the loudness of the moon-howling by disgruntled employees and distraught executives.  There were other variables, of course, but they were lost in the howling, and we did answer 24 months.

[ MORE ]
Thomas Anderson Jan 28, 2010
in Best Practices, In Our Opinion

Six Memos for the Next Website

</p>

One of my favorite writers, Italo Calvino, published a book of essays about fiction in 1985 called Six Memos for the Next Millennium, that describes the characteristics of what fiction can and should be. The titles of his essays can serve as a useful construct for many creative endeavors, including websites. Asked to speak about trends in web design at Boston College in September, I used Calvino’s construct to talk about those trends.

[ MORE ]
Thomas Anderson Dec 11, 2009
in Best Practices, Case Studies, In Our Opinion

How to avoid that “deer-in-the-headlights” look

<br />

There are essentially two successful video formats for a CEO to talk to shareholders in an online report: eyes on the camera and an interview format. The eyes-on-the-camera approach can be quite powerful if done properly, primarily because the CEO is talking directly to the viewer just as he or she would in a normal conversation.

[ MORE ]
Mike Weymouth Sep 18, 2009
in Best Practices, Branding IR/ON

NIRI Introduction to Investor Relations — More effective online annual report video

<br />

There are several ways to create a more interesting look and feel with an interview video. This is particularly relevant with video used in the AR 2.0 format, which tends to be more effective if it is short and crisp and to the point.

[ MORE ]
Mike Weymouth Sep 18, 2009
in Best Practices, Branding IR/ON

NIRI Introduction to Investor Relations — The decisive moment via motor drive

<br />

The so-called talking head shot is yet another way to project a CEO’s personality. Depending on the CEO’s degree of animation, a talking head shot can be very effective. Be mindful that when shooting talking heads, it is better to use a fixed light and a motor drive rather than a strobe.

[ MORE ]
Mike Weymouth Sep 18, 2009
in Best Practices, Branding IR/ON

How to make your CEO look good

Ask any IR specialist what the most important photo in the company’s
annual report is and you’ll get the same answer every time: the CEO
photo. Get it right and it’s smooth sailing. Get it wrong and watch
out. It’s best to hire an experienced photographer, but there are also
a number of steps, tricks, and tips YOU can keep in mind that will help
ensure success.

[ MORE ]
Mike Weymouth Sep 18, 2009
in Best Practices, Branding IR/ON

When it Comes to Executive Photos, We Owe a Lot to the Dismal Dutch Climate

<p></p>

Many of our artistic sensibilities about executive photos come from the paintings of the Old Masters, in particular the paintings of the Dutch Masters who painted the original business merchants of their day.  A trip through Amsterdam’s Rijksmuseum is much like a trip through a gallery of American corporate portraits, with the exception of the medium in which the executives are rendered.

[ MORE ]
Mike Weymouth Sep 18, 2009
in Best Practices
←Older