Mechanism of Action - MOA

There is a case to be made for the most sophisticated and animated 3-D mechanism of action for your new drug –- particularly if it is first in class, complex, or in a highly competitive environment. But given cost and time restraints, this 2-D approach can be extremely effective.

There are dozens of biotech companies across the river from us in Cambridge, MA., and dozens more near our office in San Francisco. They are taking new approaches to attacking disease and leveraging new discoveries and new science, and making great leaps forward. Explaining that science, and specifically explaining the biochemical interaction that makes a potential new therapeutic work in the body, can be challenging, but it is so important to attracting investors and partners, and in recruiting new scientists. This biochemical “mechanism of action” can be described in words and formulas, it can be illustrated, or it can be animated, to make the interaction and explanation clear.